UNACEM won two Gold Effies for its innovative social impact campaigns

• Protegiendo los sueños de Sol, an animated short film that seeks to raise awareness and educate about the importance of safe construction, won the Golden Effie in the Media Idea category.
• Smart Sidewalks, a project involving a system of tactile tiles to facilitate the mobility of visually impaired people, won in the Diversity, Equity and Inclusion category.

Lima, June 2024.- UNACEM’s Cemento Sol brand has been given two Gold Effie awards, highlighting its commitment to awareness, sustainability and social inclusion. The animated short film “Protegiendo los Sueños de Sol” (Protecting Sol’s Dreams), which was trending on networks in 2023, and the campaign “Veredas que Guían” (Smart Sidewalks) have received recognition in the Media Idea and Diversity, Equity and Inclusion categories, respectively, consolidating the company’s social responsibility in Peru.

The audiovisual project “Protegiendo los sueños de Sol” inspired by the book of the same name, tells the story of Sol Segura, a 12-year-old girl who leads the construction of a shelter for dogs, following “The Cemento Sol 8 steps for safe construction”. The film, released in 2023, has been seen by more than 6 million people in 36 countries and has generated a wave of positive comments from global influencers.

“This recognition is a testament to UNACEM’s commitment to education and sustainability, preparing future generations for the challenges we face as a country”. This success has led to the development of a new animated series, “Protecting Sol’s Future,” available on TikTok, which continues to promote the importance of safe construction,” said Gabriel Barrio, commercial manager of UNACEM, during the Effie awards ceremony held on June 12.

Furthermore, the “Smart Sidewalks” campaign in collaboration with the Municipality of Miraflores and with the support of the National Union of the Blind of Peru and the NGO Yo Soy Tus Ojos, has been recognized for its contribution to the accessibility and inclusion of visually impaired people, one of the most common impairments in the country. The initiative involves a system of tactile tiles in Miraflores, facilitating the identification of basic services and public places for the visually impaired.

“This Gold Effie, of which we are extremely proud, reflects our commitment to building more inclusive and accessible cities, helping people with visual impairments to move around safely. We will continue to work to make our cities fairer and more equitable places for all,” added Barrio.

Both initiatives reflect UNACEM and Cemento Sol’s mission to raise awareness of the importance of safe construction and to promote social inclusion. In addition to this commitment, the brand also makes efforts to encourage sports by supporting athletes from different disciplines such as “Team UNACEM” and, for Cemento Sol supporting Peruvian women’s soccer with Team Sol and sponsoring the Women’s Soccer League.